Firezza Pizza

You know me, never one to turn down food – especially pizza, so when an invite to the new Dean Street location of Firezza Pizza in Soho dropped into my inbox last month, I wasn’t going to turn it down!

With my wonderful friend Lauren in tow (say the words ‘Vegan Pizza’ and she appears as if by magic) we made our way to Dean Street on a sunny Tuesday afternoon, bellies rumbling! London is certainly not short of pizza places, but this one’s handy Soho location (a hop, skip and a jump from Oxford Street Station) makes it ideal for catching up with friends, or a mid-shopping pick me up! Boasting pizza ‘by the meter’ with prices starting at £5.95, it’s an affordable option too.

We arrived a little early but were given our choice of seats straight away, settling on a large bench table in the centre of the restaurant. We were pretty pleased when we spotted the largest selection of San Pellegrino I’ve ever seen, the perfect refreshment on a hot day! Lauren played it OG style with a Lemon can, whilst I tried the Lime & Mint, which tasted like a Virgin Mojito!

The menu was a simple piece of brown paper, not cluttered with thousands of options (I like this, big menus give me palpitations), but the team were happy to customise any pizza any way, which we liked! We made our decisions pretty quickly and headed up to the counter to order, where we got taken in by the fresh antipasti laid out and waiting!

We were given bundles of fresh bread, made on site every morning, and delicious italian olive oil to dunk it in whilst we waited for our antipasti to arrive at the table!

Fresh olives, sundried tomatoes, roasted garlic, little peppers and mini pickles arrived moments later, along with a whole ball of buffalo mozzarella. We tucked in almost instantly, taking a few bites before remembering to snap some pictures, we just couldn’t resist the smell of the tomatoes! Everything was delicious and so fresh, and if you wanted to just pick at those bits as a lighter bite, you certainly could!


Our pizzas arrived really quickly, despite being made fresh to order, and were piping hot! Just look at that cheese! I went for the Capricciosa, fresh mozzarella topped with proscuitto, peperoni, field mushrooms, olives and fresh basil leaves. It was delicious, the base light and crispy, and no shortage of cheese! Lauren opted for the Verde Ortolana, a veggie option topped with artichokes, mushrooms and mixed veg. She swapped mozzarella for vegan cheese, making her whole pizza instantly vegan friendly! I was especially impressed at how well Firezza caters for allergies and vegans, with gluten free bases and vegan cheese available for no extra charge!

At this point we were incredibly stuffed, and defeated by our 1/4 meter pizzas, but the staff insisted we try the cannolo and MAN am I glad I did! Unfortunately they haven’t found a way to make these vegan friendly yet so Lauren missed out, but I tried one and it was totally delicious! Creamy vanilla ricotta whipped and topped with chocolate chips, in a crunchy pastry shell. So good, and the perfect end to the meal!

So if you’re looking for somewhere in London for a quick bite with friends, Firezza is where it’s at! Even with all the photo taking and three courses, we were out the door within an hour which is pretty darn impressive! I’ll definitely be heading back to Firezza with Connor in tow, I know he’d kill for their antipasti!

Thank you so much to Firezza for having us!

Our meal at Firezza was complimentary in exchange for this review, but all thoughts, opinions and cheese pulls are entirely my own!

Photos by the beautiful, talented, Lauren Shipley.