Deciem’s simplistic skincare line The Ordinary has been getting a lot of buzz on social media lately, so I figured I’d through my two cents into the ring. It’s a brand I’ve used on and off since their launch around 6 months or so ago, and they seem to finally be picking up some steam in the media circuit!
The Ordinary is definitely something you’d describe as a ‘concept’ brand, but their ethos is pretty simple – they’re creating simple, functional skincare products that work, but don’t cost the earth. All the formulas are very simple, containing one or two active ingredients and are designed to be effective but not extortionate.
I’ve tried most of the products from the line, but these are my favourites!
Hyaluronic Acid 2% + B5 – £5.90: If your skin is lacking in moisture, products containing hyaluronic acid are a sure fire fix. Hyaluronic acid can hold up to 1000x it’s weight in water, so by applying this before your moisturiser, it’ll help maximise the benefits of the moisturiser, pulling as much hydration into the skin as possible. This serum is also formulated with B5, which helps improve surface hydration.
Vitamin C Suspension 23% + HA Spheres 2% – £4.90: I use this as a brightening treatment in the evenings, and it’s probably the weirdest of the bunch. When you apply this you get a slight tingling sensation for a few moments, and then it sinks in and works it’s brightening + anti aging magic. I find this works especially well when applied after the Hyaluronic Acid, which seems to just improve any product applied after it.
Natural Moisturizing Factors + HA – £4.90: My current go to daily moisturiser, it’s light and non greasy, and helps protect + hydrate the outer layers of my skin. It’s fairly non offensive, it doesn’t really have a smell and it’s got a gel like texture, but it works instantly to soften and hydrate my skin.
Caffeine Solution 5% + EGCG – £5.80: The Ordinary’s take on an eye cream, if I had to pick one favourite from the lineup this would be it. This serum has a high concentration of caffeine and EGCG which is made from green tea leaves, which both work to brighten + depuff undereyes quickly and easily. A lifesaver for telltale anaemic dark circles! I love this stuff so much I’m on my second bottle.
High Spreadability Surface Primer – £5.50: A straight up primer that does what it says on the bottle. It applies easily to smooth the appearance of the skin and create the perfect base for makeup. My one complaint is that it smells like feet, but it gives a lovely finish so I can look over it!
I think the reason these products are doing so well is the fact that they really are incredibly effective, with a startling price point. You also get free delivery over £25 on the Deciem website, meaning you could order all these products and have change from £30, which is madness to me.
Will you be trying anything from The Ordinary?